Design Guide

The visual system behind Ledger & Lyle

This is a design concept built to prove that insurance marketing doesn't have to look like a brochure. Ledger & Lyle sells on data rigor, so the site had to look like the model it's describing — dense, live, and legible under pressure. Here's the system, and why each piece earned its place.

Palette

Near-black rather than pure black, so glass panels have somewhere to catch light. Teal and indigo are the only two accent hues in the entire system — teal reads as “good number, moving the right direction,” indigo reads as structural or neutral data. No third accent color was allowed in, on purpose. That restraint is what keeps a dashboard-dense layout from turning into noise.

Near-black

#10131A

Primary background

Surface

#151A24

Panel base

Electric Teal

#2DD4BF

Primary accent, positive signal

Indigo

#6366F1

Secondary accent, structural data

Slate 400

#94A3B8

Secondary text

Slate 600

#475569

Tertiary / caption text

Typography

Two typefaces, both doing distinct jobs. Space Grotesk carries headlines and big numbers — it has enough geometric character to feel technical without tipping into gimmick-startup territory. IBM Plex Sans handles body copy and data labels because it was quite literally designed for a company that runs on data (IBM), and it holds up at small sizes in dense panels where a lot of typefaces get mushy.

Space Grotesk — Display

Underwriting, priced in minutes.

IBM Plex Sans — Body & Data

Brokers get quotes in days. Buyers get pricing they can actually audit. Every rating factor traces back to a data source, not an underwriter's hunch.

36.4% LOSS RATIO · 94.1% MODEL CONFIDENCE

Data-viz & glassmorphism

Every chart on this site is hand-built with SVG and Framer Motion — animated line paths, radial gauges, node graphs — rather than dropped in from a charting library. That gave full control over how each element draws itself in on scroll, which matters when the entire pitch is “our model moves in real time.” A static chart would undercut the message.

Panels use a glassmorphism treatment — blurred translucent surfaces with a faint teal-to-indigo gradient border — to suggest layered information sitting on top of a live system, the way a trading terminal or ops dashboard actually feels. It also gives the dark background somewhere to breathe instead of going flat.

Animated line + area chart

Radial risk gauge

68index

Cyber Peril

rolling index

Why this fits a data-driven insurer

This is one of two insurance concepts in this portfolio. The other, Northbound Mutual, is warm and paper-cut illustrated — built for a consumer-facing mutual that sells on trust and neighborliness. Ledger & Lyle sells to brokers and enterprise risk buyers who want to see the math. Dark mode, dense layout, and live-feeling charts read as “serious quant shop” the same way a bright illustrated homepage reads as “friendly local insurer.” The visual language has to match who's buying and why they're buying it.